When you are looking to expand your offerings to your customers, you might be wondering if a dedicated mobile app would be a good investment. In this blog post, we will share with you the top reasons companies are opting for this solution.
Regardless of the size of your business, there are some great advantages of using a dedicated mobile app.
Use your services on the go
Mobile apps and websites offer companies the chance to broaden their audience. If you find you are missing out on customers because you only offer a desktop app, then it’s time to add a dedicated mobile app to your offerings.
You’ll find that people can connect with your business on the go and access all of the functions they need. This is particularly important if you offer a service that needs to be used remotely.
With more employees working remotely now, it’s a great way to offer them a secure way to work from home. They’ll still be able to do everything they can in the office and relieve you of the stress of health and safety concerns in the workplace for the moment.
Keep up with your competition
The majority of small and large companies now have a dedicated mobile app. If you don’t offer one, you could be missing out on business from customers.
Some customers only use this type of system now. We recommend offering an app to broaden your customer base and avoid losing customers to other companies. Many people use mobile phones on their lunch break and commute, and it’s a great way to encourage impulse purchases.
No matter what industry you are in, both customers and businesses will appreciate the option to use a dedicated mobile app in the future.
A cost-effective solution
One of the most common questions we hear in regards to building a dedicated custom mobile app is whether it’s a suitable option for small businesses. You might think that your company is too small for this option, but this isn’t the case at all. We highly recommend companies who are looking to grow to look at this option sooner rather than later.
You’ll find that it’s much more cost-effective than you imagined. It will allow you to scale your offerings as your business grows. You could be missing out on the opportunity to expand your business to double its current size. Therefore, make sure you invest in this solution before your competition overtakes you this year.
Appeal to a younger audience
Within the younger audience, your business appeals to, you’ll find that they primarily use mobile devices for purchases. When you don’t offer them a solution they can use on these devices, you completely alienate this crucial part of your target audience. If you are creating a youthful brand with an audience in their teens and 20s, don’t neglect to build a dedicated mobile app.
You’ll find that any brand aiming for this age group has one of these already. As a business, you need to ensure you are keeping up with their expectations.
A fully customised solution
A dedicated mobile app designed by our team will be completely customised to meet your needs. This app will be made to fit your specifications, which we’ll discuss when working together for the first time. We recommend taking the time to ask your customers or team members what they would like from an app. From there, you can write down all the features that you think would be worthwhile.
Our team can advise you about the most valuable features that we see companies use on a regular basis. Many companies make apps just for their finance and HR teams. These are a great way to make them more productive and effective in their daily work. This is why a dedicated mobile app is such a great investment.
Build your online presence
If you’ve already invested time and money in a new website, you might be wondering if a dedicated mobile app is necessary. Even if you aren’t looking to replace a website with an app, you still need both to build your online presence.
In the same way that someone would use a phone and laptop separately, you can offer the needed options to fit everyone’s personal preferences. In addition, the more you enter the online world, the more likely you’ll be to keep up with current trends and the competition.
Creating a dedicated mobile app
Now that you know the primary reasons that anyone should build a dedicated mobile app, you’ll want to work with BSPOKE Software to create a mobile app that’s built for your company. We always recommend working with a team of professionals. You’ll find that it saves a lot of time and energy in the long run. Check out our case study that features a mobile application and accompanying desktop software system.
While you could tackle this task yourself, the more complex the app becomes, the more we recommend working with an expert. Our team will start by discussing what you expect from the app and then create a prototype. We’ll then tweak and adjust the app until we start building the perfect app for your company.
No matter how big or small your business is currently, you’ll find this to be a solution that will take your business to the next level this year. A dedicated mobile app can help your business keep up with the competition online today. It offers another way for your team members and customers to connect with your business. We’ll work with you to create a solution that will serve your business well for many years to come.
Contact us today for more information about working together to create your perfect app. Our team will be excited to collaborate with you on this project, which will offer you all of the advantages we shared above and much more.
