BSPOKE Software | Digital Transformation Partners

Digital roadmap: 6 mistakes to avoid

A digital roadmap is one of the most useful tools for businesses to guide their future use of technology.  When it comes to creating your digital roadmap for the first time, you’ll want to make sure you avoid some of the most common mistakes we see companies make.  

Keep reading to discover the top mistakes to avoid for a successful digital roadmap. This will lead your company forward and ensure you stay ahead of your competition for many years to come.  

1) Not asking for help with your digital roadmap

If you are creating a digital roadmap for the first time, the best thing you can do is ask for the help you need, when you need it.  

One of the biggest issues we notice is that companies don’t know what they are doing with their digital roadmap but are also too afraid to ask. When created with BSPOKE Software’s assistance, you’ll find a digital roadmap that will help to improve your customer experience and the efficiency of your organisation.  

We can also help with software development projects related to your roadmap, which might push your business further forward in the long run. Once your strategy is in place, you’ll also need to sell this to the other team members in your organisation. If it’s not passed down, it will never be a success. 

2) Don’t think too small – think big 

The sky is the limit when it comes to your digital roadmap. No matter where your company is currently, there’s no reason to think small when it comes to your future.  

You need to take the time to really think about how technology could help you to achieve your future goals. We encourage you to not limit yourself based on where you are at this moment in time. Instead, think about how technology could benefit your employees, customers, and stakeholders. 

Look at this roadmap from everyone’s point of view and ensure you are ambitious with your plans for the future. This will give you the drive you need to make big changes and push yourself further. 

3) Attempting this task alone

A digital roadmap needs the commitment of everyone in your organisation to be a success.  

This isn’t a task you should complete alone, even as the CEO of a company. Instead, you’ll want to get other key figures in your organisation involved from day one. The more opinions and ideas you can get, the more successful your digital roadmap will be.  

You then need to pass this information on to your whole company. The better invested your leaders are, the more excited they’ll be to encourage everyone to adopt new technology and ideas.  

There’s no denying that change can be scary for many people. However, with the right language and enthusiasm, you’ll find that your digital roadmap is something that everyone in your business will want to be a part of. 

4) Don’t just focus on one department

One department that we tend to focus on with our digital roadmap is the IT department. However, you need to look at the bigger picture when it comes to your adoption of digital technology. 

 HR, marketing, and finance teams can all benefit from more technology. The more you speak to your teams, the more likely you’ll be to find gaps in their departments. On top of that, don’t think too narrowly about the type of technology you use. If you rely on mobile technology currently, think about the other areas you could expand into.  

With AI and VR becoming more heavily relied on, you might want to research how these could impact you in the future. The more research you can do, the more options you’ll find for your digital roadmap and the future of your business. 

5) Think about your long-term plans when developing your digital roadmap 

Your digital roadmap isn’t designed to just focus on the next six months. Instead, you want to look at your long-term plans and plan out the next five years of your strategy. We recommend being ambitious about your long-term plans and then breaking down your digital roadmap into smaller steps.  

Don’t get too overwhelmed when thinking about the future, and give you and your team a plan that you can follow to get to where you want to be in a few years’ time. When you think too short term, you’ll find that you don’t think big enough, which could hold you back in the long run. 

6) Adopting a fixed mindset

Whether things are currently working for your business or not, you need attempt to change your way of thinking when it comes to your digital roadmap.  

Even if you like your current way of operating, there are always improvements to be made. A fixed mindset can be detrimental in any area of your business and life. It stops you from taking risks and trying out new things.  

Many people are reluctant to bring more software or technology into their workplace. However, you need to continue to adapt to our changing world in order to keep at the top of your industry. Be curious and excited to try new things when creating your digital roadmap. Not everything will work out, but if you don’t try, you’ll never know. 

Final thoughts 

A digital roadmap is an excellent tool for businesses in any industry. It will give you an idea of where you are heading in the next few years, and from there, you can start to make big changes to your way of working. 

Our team will then be able to recommend the custom softwareoptions which will help you to achieve your goals. While there’s no need to rush this project, the sooner you get started, the more likely your business will be at the top of your industry in the near future.  

Contact us today for more information about creating a digital roadmap. We’ll be happy to guide you through this process and suggests the tools your business needs to thrive and grow. 


Software developer making digital roadmap 
Software developer making digital roadmap 

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