BSPOKE Software | Digital Transformation Partners

The benefits of working with partners using continuous delivery

If you are looking to increase innovation within your organisation, you’ll want to consider continuous delivery. This approach helps to keep an organisation of any type and size agile and makes processes more efficient. Software partners who opt to use continuous delivery make it easier to incorporate user feedback and changes to the market into your releases.

You’ll find this approach transforms your company’s development process, and it’s well worth looking for a software partner who uses this option. While you might not find a partner who completely aligns with your needs and offers continuous delivery, at least look for one that offers frequent delivery.

Today we’re going to look at what continuous delivery can offer your company.  What benefits are there in adopting this approach on your next project?

What is continuous delivery?

For companies using this software engineering approach, they will opt to produce software in shorter cycles. With continuous delivery, companies aim to build, test, and release software at more regular intervals and at an increased turnaround speed. This approach allows operations, testing, support, and development to work together to streamline the development process.

As you can imagine, this offers many benefits to companies and will help to give you a competitive advantage in the market. Your software will be deployable at any point in the cycle, and your team will prioritise this in comparison to working on new features.

You’ll enjoy quick feedback every time a change is made to your software. A good software development company will be able to deploy the current version of a piece of software almost instantly, without any cause for panic.


The benefits of working with partners that use continuous delivery are extensive. While you may believe this practice is just related to the potential technological advantages, you’ll find there are so many more benefits than just these. Let’s take a look at the advantages of using continuous delivery for your next development project.

Quicker responses to changes

Continuous delivery allows a company to respond to changes in the world around them quickly. Markets are constantly shifting, and major world events will result in a complete overhaul of your business. Take the recent pandemic as an example. Many companies would have benefited from continuous delivery during this time as they responded to the changes around them.

Keeping up with the current time is a challenge for any type of business, but it’s something you need to do to have a competitive advantage. Between technology advancements and economic changes, continuous delivery will allow you to react quickly to minimise the loss of time and resources for your company.

Stay one step ahead of your competition

With continuous delivery, you’ll always be able to stay one step ahead of your nearest competitors. When you release parts of your project to users early on, you can already receive revenue from your project. This can then be used towards the later development stages and help you stay ahead of other businesses in the market.

You always want to try and take the first step, which will allow you to establish your place in the field and work towards becoming the market leader.

Create the best product

Receiving regular feedback from both your shareholders and users can help you to create the right product to fit their needs. This allows you to add any requests from users into your software, and you’ll continually build on your current project to create the perfect solution for their needs.

Continuous delivery shouldn’t just focus on the internal users and should look at what your real customers have to say about the product. You can then focus on the areas that are worth pursuing and let go of features that aren’t working. This allows you to focus on the areas of your work that really matter, and that will establish your product in the market.

Understand customer needs

Continuous delivery increases innovation within companies. Based on the feedback previously discussed, you’ll find developers are able to be more aligned with their customers. Teams usually find that these frequent releases help them focus on creating software that users find useful. They will often come up with ideas that they never dreamed of in the first place.

Developers can take their feedback and come up with new and creative ideas that will improve their product and set it apart from anything else that’s currently on the market.

More reliable

If you are waiting until near the end of the project for delivery or using very irregular release dates, you’ll find that you are putting months of work at risk. By using continuous delivery, you’ll find you have more stability and create a more reliable product. It minimises risks for everyone involved and reduces frustrations within the development team and the client.

You can easily see when problems arise in the process and fix these immediately to reduce the risk of losing more time and money. We also know the world is constantly changing. Continuous delivery allows you to keep up with the current times and not waste years of work unnecessarily.

A more efficient process

Continuous delivery forces teams to automate development tasks, which is often overlooked in more traditional delivery methods. This can save you so much time and money in the long run. Development teams will be able to use their precious time elsewhere and can continue to improve the software instead.

This is one of the biggest advantages of working with partners using continuous delivery. Everyone wants to save time and money and continuous delivery is an easy solution to this issue.


Continuous delivery is an approach that can be adopted by an organisation of any size.  It will help to make processes more efficient and agile in your business. Finding a software partner who uses this method will offer you many benefits. It allows you to adjust to market changes immediately to save you time and resources in the long run.

If you’re thinking about getting location based applications for your own business, speak to BSPOKE Software.

Aerial viewpoint over table showing multiple people using devices and typing on laptops
Aerial viewpoint over table showing multiple people using devices and typing on laptops

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