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User experience (UX) often feels like a term that lacks definition. Despite this, there’s real value and resource in not only understanding what UX is but realising its potential impact your bespoke software’s success.

In this analysis, we’ll walk you through key areas where intelligent UX design impacts the bottom line for your business. And we’ll show why we place such importance on consistently high-quality UX across the custom software we develop.


To start with, let’s focus on the goal which most people approach us with – increased efficiency. Whether you intend to sell your bespoke software as a service or utilise it in-house, increasing efficiency and maximising process speed is the core of software design and development. Intelligent UX is key to achieving this goal.

UX has a direct impact on how individuals use your bespoke software. Whether it’s navigation design, calls-to-action or UX copy, the layout, styling, shape and appearance of your software will impact how intuitive it is, and how easy it is to complete the tasks required.

Ultimately, greater efficiency leaves more room for business growth both for SaaS businesses and for organisations using their software internally.

Time management (for all parties)

Efficiency iencompasses a variety of tangible optimisations and business improvements. One of thse is time management, an issue which many organisations and employees struggle with but can be easily solved by bespoke software, especially if it has been designed with UX in mind.

Whatever the purpose of your software, time is always one of the primary KPIs for successful design and implementation. Not just time taken to complete tasks but time spent on training, support tickets, conversions and upsells. UX has a tangible impact on all these metrics.

With intuitive design, users find it easier to learn and use the software, reducing the number of support requests and saving time for everyone involved, whether you’re a service provider, a business frustrated with your software provider or an organisation utilising bespoke software alongside a dedicated tech support team.

Whatever software issue you face, it can likely be assisted by intelligent user experience choices.

Easier training, adoption and roll-out

UX has a direct impact on the speed of education and adoption across an organisation. Intuitive, user-focused design philosophies enable businesses to not just work more efficiently once their bespoke software is implemented, but transition to a new tool even more effectively.

This can be a particularly challenging issue for larger businesses with a broad structure across multiple time zones and regions. Rolling out new software, even by department can be extremely challenging which is why an easy-to-learn layout is essential for getting trainers imparting that expertise to the wider organisation.

Brand continuity

While not as impactful for businesses looking to develop bespoke software for internal use, SaaS organisations can often find that UX is an incredibly useful branding tool that supports upsells and business growth. UX, layout, colour and design can all be effective methods of conveying a brands missions, values, USPs and value propositions within the very framework of the software. This can enable the software to transition from a single-use system to a potential sales tool or business culture educator, giving users a continual exposure to the software’s other offerings and your businesses’ mission and brand guidelines.

Whilst subtle, these differences can create a tangible impact on everything from revenue generated for SaaS organisations to the working environment and employee satisfaction within other businesses.

User satisfaction

Whether it be time-saving techniques, branding consistency or general process efficiency, UX’s impact always leads to a happier, more satisfied user. Frustration with technology is common in the workplace and this frustration leads organisations to investigate the possibility of developing bespoke software in the first place.

User experience is essential for ensuring that users see an improvement in the new software’s effectiveness and solution of pain points compared to any previous tool used. This is fundamental for any software implementation success as, if the initial rollout is plagued with a poor user experience, it will take a significant amount of time to reverse negative feeling towards the software among employees. In turn, users will be disengaged and frustrated at the new bespoke software you have invested in which is the very opposite of your goal.

Saved money & made money

Every point on this list culminates in the same core point. Good user experience saves your business money and helps it make more money. UX has a direct correlation to staff efficiency, training time and satisfaction, improving productivity, reducing time lost to technical issues, and boosting sales.

Whatever your software project entails, always consider the importance of UX and allow future users to experiment, poke holes and identify areas for improvement during development.

Our team of UX experts

We at BSpoke Software tailor our UX decisions and software design recommendations to your needs and your business. We know there’s more to software development than just technology. And that’s why we provide unlimited consultations to get to know your business needs and goals.

Explore our collection of case studies to discover real examples of our work or for advice tailored to your project, get in touch with our software team today.