Custom CRM customer relationships shown with wooden people

If you’re trying to keep your business competitive, custom CRM software can help you to achieve this goal. A CRM can help to improve customer satisfaction, increase your revenue, and expand your customer outreach. In this article, we are going to share with you how a custom CRM could benefit your company.

What is custom CRM?

Customer Relationship Management (CRM) works to offer you various tools that help to manage your potential and existing customers. Keeping your customers satisfied is critical in any industry, as you want them to trust your company and become loyal. Most modern CRM systems are entirely digitised and offer features to help with customer service and business workflows. The goal of CRM is to improve the customer service your company provides, but it will also assist with your marketing and sales efforts. A good CRM system will help you to understand your customers and improve your business processes.

Many businesses turn to a custom CRM when they realise that an off-the-shelf CRM didn’t solve their issues. No two businesses are exactly the same, which is why we recommend you consider custom software to enjoy a more tailored experience. Generic CRM’s often have many features you don’t require, but lack the ones you do. With a bespoke software customer relationship manager, you only need to have the tools you require developed. This creates a personalised software solution that will make the interactions of your employees and customers better.

Features commonly found in a custom CRM

The features that you will need for your custom CRM will depend on the type of business you operate. These are a few of the most common features that a custom CRM can incorporate:

Customer service

Of course, a custom CRM should always include elements of customer service. It should help you to collect, organise, and retrieve customer data, such as personal details and recent enquiries. You can also use this to collate complaints or refunds and collect data from emails and social media. Sales and marketing will find it improves the experience for new customers as this data can influence their decisions in the future.

Workflow and marketing automation

The great thing about custom CRM is that it can help to automate those processes that were previously taking up far too much of your time. Custom CRM can help to streamline your workflow and assign tasks to employees. Your marketing team can also speed up their processes and learn about the best options for attracting new customers.

Keep track of potential leads

If you are looking to expand your business in the upcoming years, custom CRM can help to attract new customers and convert them to loyal customers. A Custom CRM is good for identifying potential leads and guiding them through your sales funnel. It can then help with sales automation and speed up the sales closing process.

Human resources

A CRM is essential for your customer service team but will also help to streamline the number of hours worked for all staff. It will help you to make the most of the human resources you currently have by minimizing repetitive tasks, avoiding the duplication of work, and assist with reporting.

Reporting

Finally, for any business that’s looking to expand, custom CRM can help you to analyse your current customer trends and view reports on these. Monitoring current trends and patterns will improve your business operations and keep attracting new customers. Custom CRM allows you to add the tools that are useful to your business and makes it easier than ever to keep on top of how your business is performing.

What are the benefits?

A Custom CRM offers your business a bespoke experience that isn’t complicated for your team to use. Whereas Off-the-shelf software is often bloated with features you won’t use making simple tasks over complicated. When creating your new software, our consultant will drill down to your essential business requirements to design a system uniquely tailored to your needs. This will offer your employees and customers an improved user experience.

A Custom CRM is an excellent tool for improving your company’s efficiency over a wide range of departments. Customer service, sales, HR, and marketing will all benefit from the introduction of a custom CRM by streamlining the processes you complete on a daily basis. It’s a very cost-effective solution for all businesses and will save you both time and money in the long run.

Are you ready to create a custom CRM system for your business? Our consultant will be excited to discuss with you the options for adding a CRM system. Contact us today to discuss your custom CRM needs and to get started with the process. Explore other software we have created many of which include a custom CRM.